By Prof. Dr. Zahid Anwar (Consultant Paediatrician & Neonatologist, Fatima Memorial Hospital)
Breastfeeding is a cornerstone of public health, offering unmatched benefits for both mother and child while advancing national development goals. It strengthens infant immunity, supports cognitive growth, reduces maternal health risks, and provides economic savings by lowering healthcare costs and reducing reliance on formula.
Yet in Pakistan, exclusive breastfeeding during the first six months is practiced by less than half of mothers. Barriers include weak workplace support, limited healthcare guidance, aggressive formula marketing, and cultural resistance. Strengthening maternity leave, ensuring baby-friendly hospitals, empowering healthcare workers, and regulating formula advertising are vital steps.
Breastfeeding promotion also aligns with global Sustainable Development Goals, linking directly to health, gender equality, and economic growth. To bridge the gap between knowledge and practice, Pakistan must invest in supportive policies, public campaigns, and research.
Reaffirming breastfeeding is not only a health priority—it is a national imperative.